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The true cost of 'Going Google'

The true cost of 'Going Google'

No-one in the wider business world needs reminding that things are pretty tough out there at the moment and, despite tentative signs of a revival on both sides of the Atlantic, are likely to remain so for the foreseeable future. Small wonder then that more and more companies are looking to, what in common parlance, has become known as “go Google”. If you’re based in New York, San Francisco, Boston and Chicago then the chances are that you’ve already come across the company’s latest Google Apps Campaign– a campaign which is hitting billboards across each city. more

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